It does seem like a brilliant idea: A gizmo to hook into the seat benches at Red Rocks Amphitheatre to hold your pricey drink. Nobody likes a spilled beer, but is it really a 'great' idea?

Heaven knows that I have bought my share of $12 beers at Red Rocks and been paranoid that someone (or myself) will kick it over while it's sitting on the ground/walkway, while I hoot, holler and clap for a band; for that, I can see where this is great.

According to The Gazette, this gizmo is the Red Rock Cup Holder, a creation of someone who has done security at Red Rocks. It makes sense: who better to see a 'better way' to handle drinks at the venue, than someone who's seen plenty of shows and spilled drinks.

The Red Rock Cup Holder can hold cans and cups as it hangs in between the slats of the benches we sit on. It is pretty nifty

What are your thoughts on the cup holder?